Postcards are the perfect way to communicate with your audience. They’re easy to print, affordable, and effective at generating results. They can be used to introduce new products, send holiday greetings, or update customers about an upcoming sale. In fact, according to the Direct Marketing Association (DMA), postcards consistently have the highest response rate of all types of direct mail. Find out https://www.onlinestatements.us/postcard-mailing/

When you choose a postcard delivery service, make sure that it’s able to print and ship your cards in bulk. This will save you money on printing, addressing, and mailing costs. It also ensures that your cards reach their destination on time. You should also check that the postcards are mailable, meaning that they can be sent through USPS. Avoid attaching stickers or magnets as these can render the card un-mailable. Lastly, check that you’re affixing the correct postage.

From Inbox to Mailbox: The Journey of Your Postcard Delivery Service

Unlike digital advertising, postcards deliver your message instantly. They also provide a sense of personal engagement. Postcard recipients often flip through the cards, examining their visuals and reading the message before taking action. This unique engagement leads to high message retention and response rates.

When sending postcards, be sure to include a compelling message that’s direct and clear. Use a headline that grabs attention and creates desire, then follow up with a call to action. You may also consider using a strong benefit statement to increase readership and persuade recipients to take the desired action. Finally, don’t forget to add a personalized note or a call to action that’s unique to your business.