When it comes to dentist marketing, a focus on local potential patients is key. The most effective ways to do this include running online ads (Google and Facebook) and optimizing your website for search engine algorithms.Explore More

A well-optimized website will not only rank your practice higher in search engine results, but it will also showcase your expertise and make it easy for potential patients to schedule appointments online. The best dental websites also feature video media content, like physician introduction videos and customer testimonials. Customers like this type of content, and Google’s algorithm rewards it by boosting your site’s SEO ranking.

Creating a Strong Brand Identity for Your Dental Practice

Direct mail postcards are still a great way to keep in touch with existing patients, and to send special offers or discount flyers to new potential customers. Another option is to utilize billboards, which can be especially useful for attracting attention in highly-trafficked areas.

Participating in community events, sponsoring a youth sports team or hosting an educational oral health presentation are all great ways to establish your practice as a community-centric organization and generate organic opportunities to meet people in need of a dentist. Getting involved in community events will also help position you as an expert resource to the media, which can amplify your reach and attract more new patients. It’s also important to encourage positive reviews from satisfied patients on platforms like Google and Yelp, as these can significantly boost your reputation. Finally, using software that automates appointment reminder emails can reduce no-shows and cancellations, improving your bottom line.